The WHSV brand guide (click to view) is the end result of a process that started innocently enough—updating a few graphics here and there. But, thanks in part to the enthusiastic support of WHSV’s general manager, it grew into an overhaul of the station’s visual identity.
Anchor desk graphics for the morning, daytime, evening, and nighttime news. The colors of the background gradients correspond to the time of day each program airs.
In-house logos and wordmarks for WHSV.
A cross-section of web ads for WHSV programming.
Perforated window decal for the station vestibule.